Every year, there are more new cases of skin cancer than the combined incidence of cancers of the breast, prostate, lung and colon. Yet skin cancer is one of the most preventable cancers. And with early detection, most skin cancers are curable. It's time to look differently at the relationship between your skin and the sun. We invite you to join the Neutrogena® Choose Skin Health™ campaign to spread the word and help fight the skin cancer epidemic.

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We raise awareness about the risk of skin cancer and educate the public on how to prevent it.

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Through our partnership with the ASDS, we provide free skin cancer screenings and self exam kits.

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Through the education we provide and through our cutting edge sun protection technologies we develop here at Neutrogena, we seek to equip and charge the public to protect themselves from the sun.

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"You only have one skin, and it has a memory like an elephant. It accumulates and shows your past damage in its appearance and texture. While topical creams and treatments can help reverse some of these visual signs of sun damage, there is still residual damage deep in the skin that cannot be removed. One of the best ways to treat this is to prevent it from happening in the first place with a comprehensive skin protection program that includes consistent broad spectrum UV protection. You will not only look younger and more attractive, but you may also substantially delay and may even help prevent the occurrence of skin cancer. Sunscreening products for recreational use and daily moisturizers with SPF protection come in many forms and the aesthetic properties are so much better now that there is no excuse not to use them regularly to help keep your skin protected and able to maintain its original beauty."

Dr. Curt Cole
Senior Director of Technology for Neutrogena and Inventor of
Neutrogena® Helioplex® Technology

"You must protect what protects you. Skin has a hugely important function of protecting our bodies so we must take good care of it. We have more control over keeping our skin healthy than we give ourselves credit. Having glowing healthy skin is something that is achievable for everyone. It starts with protecting yourself from the harmful effects of the sun, including the diligent use of daily broad spectrum sun protection. Neutrogena® Choose Skin Health™ is about taking deliberate action to empower yourself to take the right steps to protect your skin. Doing so will provide you with beautiful benefits today along with a healthy future. As Senior Director of Scientific Affairs for Neutrogena I am personally responsible for making sure Neutrogena® sun products perform exceptionally well offering the best solution for consumers and their families. Our scientists go beyond the standard testing requirements to study sun protection on a deeper level, investigating invisible damage beneath the skin as well as surface effects, so when you support skin health with Neutrogena® sun products you get protection that is safe, proven effective and enjoyable to use."

Dr. Yohini Appa
Senior Director of Scientific Affairs for Neutrogena

At Neutrogena, we care about our sunscreens and the people who use them. Because sunscreen should be a critical part of sun avoidance practice to help prevent skin cancer, we are dedicated to creating sun protection that's both efficacious and satisfying to use. As science advances we continue to innovate, bringing the latest breakthroughs in sunscreen technology from our labs to your home. This passion for suncare and skin cancer prevention is a driving force behind the research and product development activities of Neutrogena scientists.

Founded in 1970, the American Society for Dermatologic Surgery (ASDS) and its nearly 5,400 members are at the forefront of the development of safe, in-office procedures that are saving lives by diagnosing and treating potentially deadly skin cancers earlier and more effectively.