You know about the burning and cancer-causing effects of the sun's UV rays, but did you
know that the sun also causes an additional type of skin damage that occurs deep within
your skin - one that can result in cellular breakdown and premature aging? It's called
Oxidative Damage. That's why Neutrogena is introducing a breakthrough in advanced
sunscreen technology. Helioplex360® is the next-generation of Helioplex®
technology, going beyond sunburn protection to guard against the major causes of sun
damage: UVA, UVB and Oxidative Damage.
- Provide deep cellular protection.
- Prevent Oxidative Damage.
- Prevent signs of sun-induced aging.
- Protect collagen and elastin from breaking down.
- Prevent the appearance of discoloration and fine lines.
It's a form of cellular damage that occurs deep in skin that can lead to premature skin
aging and is linked to cancer.
Oxidative Damage occurs when free radical interaction with your skin cells exceeds
your body's ability to neutralize them. Exposure to sunlight is one of the most
common external sources for generating free radicals. To combat their damaging
effects, your body naturally produces anti-oxidants. But, if your anti-oxidant
defenses become compromised or overwhelmed, Oxidative Damage can cause the visible
signs of pre-mature aging, fine lines, discoloration, or even cancer.
The technology behind Helioplex360® is the product of breakthrough skincare science. Helioplex360® is so
advanced Neutrogena scientists used new testing methodologies to better understand how it can powerfully
protect your skin.
While it's well established that free radicals can lead to skin damage and pre-mature
aging, it's also a highly challenging task to measure free radicals and the effects of
antioxidants directly on skin. Neutrogena scientists developed new testing methods to
assess the levels of free radicals produced on skin cells. They used these methods to
measure the effectiveness of sunscreen products at neutralizing free radicals to help
minimize the signs of skin damage. Compared to tests conducted in a Petri dish with
harsh chemicals, these new testing methods are more relevant to what happens in skin
under realistic conditions. Neutrogena screened over 2,000 botanical ingredients and
tested over 180 formula prototypes to find the optimum and most potent ingredients
for Helioplex360® in Neutrogena® Spectrum+ Advanced
Sunblock Lotion.
