Editorial, Skin Science, For People with Skin

Calling all People with Skin

by Kerry Sullivan
April 14, 2021

When it comes to skin health, we should all be equal. At Neutrogena, we’re here to break down the barriers that stand between you and your best skin ever. No matter your skin issue, color, type or age.

According to a recent survey, 62 percent of Americans, ages 18 and over, experience some form of skin inequality, and American adults earning less than $25,000 per year are 1.7 times less likely to have ever seen a dermatologist1. Additionally, people with lower income earnings are less likely to seek preventative healthcare and have lower health literacy, contributing to skin health disparities.

“For People with Skin” is our long-term commitment to advancing skin health for all. We're taking actions to overcome skin health barriers for all people, including the 130 million Americans who are impacted by skin health disparities, providing them with greater access to skin health expertise, education and skincare products designed for their needs.

Through “For People with Skin,” we’ll address four core pillars – advocacy, education, expertise and transparency. The following initiatives represent our commitment to continuing to take action to address barriers that stand in the way of skin health.

Advocacy: Advancing equity for consumers, patients and professionals

To ensure equitable and accessible skin products for all consumers, we’ll use an inclusive approach to identify key insights that drive meaningful product innovations and relevant claims in products that are safe for all consumers across the full Fitzpatrick scale of skin tones. We’ll also expand upon our existing partnership with the Johnson & Johnson Innovation's Black Innovators in Skin Health QuickFire Challenge, which awards one grant winner up to $50,000 to continue their work to advance science for products dedicated to skin of color.

Education: Arming you with the best knowledge to take care of your skin

We’ll deliver education and awareness of skin health issues to arm you with the knowledge to take the best care of your skin. Up first, the launch of Neutrogena Studios, a new long-form entertainment division providing easily accessible information on skin health.

Expertise: Ensuring all people have access to skincare designed for their needs

We’ll leverage R&D, scientist and dermatologist expertise to make the best skin science, products and solutions both accessible and inclusive. To start, the Self-Exam Beautifully guide, a “skinclusive” interactive microsite that represents a wide range of skin tones and types, is designed to make self-exams more inclusive and engaging for the purpose of early detection of skin cancers.

Transparency: Advancing standards to improve lives and the world around us

In a commitment to be more transparent, we’ll uncomplicate skincare to empower people to achieve their best skin and feel good by doing so. We commit to ingredient transparency, increasing post-consumer recycled materials in our packaging, eliminating unnecessary cartons and plastic windows by 2023, and 100% recyclability for all plastic packaging by 2025.

Our goal is to break down barriers

We’re committed to advancing skin health for all consumers regardless of race, age, ethnicity, skin need or income. We’ll be updating you on our progress frequently and hope you love being part of “For People with Skin” as much as we do. Feel free to send questions our way on social @neutrogena.

1 NEUTROGENA® “Skin Health in America” Survey

Editorial, Skin Science

Kerry is the General Manager and Vice President of Marketing for Neutrogena currently residing in Los Angeles. With more than 15 years of experience in Health & Beauty, Kerry has been with Johnson & Johnson since 2002.

We Think You'll Love

Related Posts

6 Tips on How to Get Clear Skin
We know breakouts can be frustrating no matter if you have mild, moderate or severe acne. With the right products, regimen and lifestyle, you’ll be much closer to achieving the skin you’ve always wanted and being able to break the breakout cycle™. Read on for our six tips on how to get clearer skin.
Tue March 7
Kaolin Clay Benefits: Meet Nature's Multitasker
Looking for a beauty ingredient that will deep cleanse, calm, and tone your skin without causing any over drying? Here's how kaolin clay benefits your skin.
Sun January 15
What Is My Skin Type? How To Set up a Custom Skincare Routine
A custom skincare routine offers the biggest benefits to your skin. The best question to ask before you begin is…what is my skin type?
Mon March 13
Neutrogena® Supports Black & Brown Skin Health Equity Hero for Advocacy: Malone Mukwende
Skin Science, Editorial
Neutrogena premiered the first-ever Heroes of Skin Health Equity to celebrate five individuals making a difference within each of our “For People With Skin”
Wed February 16
Learn About Acids In Skincare & What’s Best For Your Acne-Prone Skin
Learn more about the breakdown of AHAs, BHAs, and PHAs, and find out what acid is good for acne-prone skin.
Tue January 11