Editorial, Skin Science, For People with Skin

Calling all People with Skin

by Kerry Sullivan
April 14, 2021

When it comes to skin health, we should all be equal. At Neutrogena, we’re here to break down the barriers that stand between you and your best skin ever. No matter your skin issue, color, type or age.

According to a recent survey, 62 percent of Americans, ages 18 and over, experience some form of skin inequality, and American adults earning less than $25,000 per year are 1.7 times less likely to have ever seen a dermatologist1. Additionally, people with lower income earnings are less likely to seek preventative healthcare and have lower health literacy, contributing to skin health disparities.

“For People with Skin” is our long-term commitment to advancing skin health for all. We're taking actions to overcome skin health barriers for all people, including the 130 million Americans who are impacted by skin health disparities, providing them with greater access to skin health expertise, education and skincare products designed for their needs.

Through “For People with Skin,” we’ll address four core pillars – advocacy, education, expertise and transparency. The following initiatives represent our commitment to continuing to take action to address barriers that stand in the way of skin health.

Advocacy: Advancing equity for consumers, patients and professionals

To ensure equitable and accessible skin products for all consumers, we’ll use an inclusive approach to identify key insights that drive meaningful product innovations and relevant claims in products that are safe for all consumers across the full Fitzpatrick scale of skin tones. We’ll also expand upon our existing partnership with the Johnson & Johnson Innovation's Black Innovators in Skin Health QuickFire Challenge, which awards one grant winner up to $50,000 to continue their work to advance science for products dedicated to skin of color.

Education: Arming you with the best knowledge to take care of your skin

We’ll deliver education and awareness of skin health issues to arm you with the knowledge to take the best care of your skin. Up first, the launch of Neutrogena Studios, a new long-form entertainment division providing easily accessible information on skin health.

Expertise: Ensuring all people have access to skincare designed for their needs

We’ll leverage R&D, scientist and dermatologist expertise to make the best skin science, products and solutions both accessible and inclusive. To start, the Self-Exam Beautifully guide, a “skinclusive” interactive microsite that represents a wide range of skin tones and types, is designed to make self-exams more inclusive and engaging for the purpose of early detection of skin cancers.

Transparency: Advancing standards to improve lives and the world around us

In a commitment to be more transparent, we’ll uncomplicate skincare to empower people to achieve their best skin and feel good by doing so. We commit to ingredient transparency, increasing post-consumer recycled materials in our packaging, eliminating unnecessary cartons and plastic windows by 2023, and 100% recyclability for all plastic packaging by 2025.

Our goal is to break down barriers

We’re committed to advancing skin health for all consumers regardless of race, age, ethnicity, skin need or income. We’ll be updating you on our progress frequently and hope you love being part of “For People with Skin” as much as we do. Feel free to send questions our way on social @neutrogena.

1 NEUTROGENA® “Skin Health in America” Survey

Editorial, Skin Science

Kerry is the General Manager and Vice President of Marketing for Neutrogena currently residing in Los Angeles. With more than 15 years of experience in Health & Beauty, Kerry has been with Johnson & Johnson since 2002.

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