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Unisex cleansers and products made for women may get your face clean. However, they don't always account for factors unique to guys' skin, like shaving, larger pores and more natural oil. Men's products are specially formulated with these differences in mind, so you get a deep, thorough clean for your face.
You may think removing dirt and oil is as simple as cleansing. But frequently, the things you use to wash your face may be guilty of depositing dirt or bacteria themselves:
Water temperature can help you clean without over-drying. For starters, use warm water to help loosen dirt and oil in your pores and help your cleanser to do its job. Then, rinse your newly-cleaned skin with cool water to help avoid over-drying; using hot could actually dry it out.
Loosens dirt to help cleansers go deep
Helps avoid over-drying skin