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Neutrogena® is teaming up with Pura Vida Miami this summer to introduce the new Ultra Sheer® Invisible Gel SPF 40 in a way that fits into everyday routines. The multi-city collaboration brings lightweight, white cast–free sun protection into everyday routines, starting with something as simple as grabbing a smoothie.
For a limited time, while supplies last, customers who purchase a full-size smoothie at select Pura Vida locations across California and New York will receive a free, full-size Neutrogena® Ultra Sheer® Invisible Gel SPF 40, offering trusted protection from the #1 sun care brand in the U.S. [1]
The collaboration will roll out in phases across multiple cities including:
California (June 13–19):
Malibu, Beverly Hills, West Hollywood (Sunset Blvd), and Costa Mesa (South Coast Plaza)
New York (July 17–23):
Williamsburg, Dumbo, NoMad, Bleecker Street, Nolita, Bryant Park, Flatiron and the Upper East Side
To further bring the collaboration to life, Neutrogena® will host immersive in-store takeovers in Malibu, CA (June 13–14) and Williamsburg, NY (July 17–18), featuring product samples, complimentary smoothies, branded swag, and interactive experiences for guests.
For more information about Neutrogena products and initiatives, visit Neutrogena.com.
Media Contact:
Jenni Evora
U.S. Brand Communications Leader, Neutrogena
Jevora@kenvue.com
About Neutrogena®
For over 90 years, Neutrogena® has been developing breakthrough skincare solutions that both advance clinical efficacy and provide incredible product experience. From science-led innovation to accessible education, we are driven by a mission to democratize skin health & beauty. Our products address skin needs across ages, skin types, and tones. Neutrogena® is a brand of Kenvue Brands LLC, a subsidiary of Kenvue Inc.
About PURA VIDA MIAMI:
Founded in 2012 by husband-and-wife team Omer and Jennifer Horev, Pura Vida Miami is an all-day café and lifestyle brand with a growing national footprint. With more than 50 locations across Florida, New York, California, Maryland, Virginia, and New Jersey, the brand has evolved from a single Miami Beach café into a multi-state concept rooted in quality, hospitality, and community.
Known for its vibrant menu, Pura Vida Miami offers a thoughtfully curated selection of avocado toasts, pasture-raised egg dishes, chef-driven salads, high-protein plates, wraps, bowls, cold-pressed juices, smoothies, açaí bowls, and fresh-baked goods, all made with high-quality ingredients and thoughtful preparation. Beyond the menu, Pura Vida Miami is designed to be a welcoming third space, a place that exists between home and work where guests can connect, recharge, gather, or simply enjoy a moment for themselves. Inspired by Miami's coastal lifestyle, each café features a bright, airy atmosphere that encourages people to linger and fosters a sense of belonging throughout the day. By combining warm hospitality, purposeful design, and a distinctive café experience, Pura Vida Miami has become more than a place to eat. It is a lifestyle destination where people come together from morning to evening.
For more information, visit puravidamiami.com and follow @PuraVidaMiami on Instagram and TikTok.
[1] Kenvue Brands LLC calculation based on Scantrack for the Sun Protection category for the 52 weeks ending 09/20/25 time period. Copyright © 2025, Nielsen Consumer LLC
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