Our History

At Neutrogena®, we are driven by a responsibility to create science-backed skin care that everyone can access.


Emanuel Stolaroff founded Natone, a supplier of film-industry beauty salons.

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Emanuel Stolaroff black and white portrait

Clear liquid bar Neutrogena soap


Stolaroff discovered a patented, clear liquid soap formula that easily rinsed off skin and arranged to import the Neutrogena® product to department stores and drug stores, beginning his mission to make science-backed skin care accessible for all.

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Neutrogena® soap became so popular, the company officially made it their name.

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Liquid and bar Neutrogena soap

Neutrogena liquid bar soap splashing in water

1967 – 1973

Lloyd Cotsen began promoting the benefits of Neutrogena® soap to the medical profession, cementing a strong relationship with the dermatology community. By 1973, research efforts were expanded to create more safe and premium-quality skin care products.

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Neutrogena® entered the hair care market, attracting a new wave of health-forward beauty customers.

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Neutrogena solid shampoo from the 1980s

The first Neutrogena oil free moisturizers with SPF


We introduced Oil-Free Moisturizer – the first moisturizer with SPF – paving the way for skin care that combines hydration and sun protection.

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2006 – 2011

Through the years, Neutrogena® launched new products to allow even more affordable access to high-quality skin care. HELIOPLEX® Technology, Hydro Boost and Rapid Wrinkle Repair® have since become a staple in any routine.

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Neutrogena ultra sheer spf and hydroboost and rapid wrinkle repair lines

Woman using skin360 app to assess skin type


Neutrogena Skin360® created access to personalized skin care for all skin types – the first revolutionary technology of its kind.

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We will keep fighting to break down barriers until we achieve skin health for all. This mission means providing access to skin health expertise, education and products designed for everyone’s needs.

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Six people smiling for a selfie


Our dedication to developing safe, healthy skin care has evolved into a passion for making our products safe and healthy for the planet. This commitment to sustainability starts with advancing our standards for ingredients, packaging, sourcing and social responsibility.


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