Our History
At Neutrogena®, we are driven by a responsibility to create science-backed skin care that everyone can access.
![Emanuel Stolaroff black and white portrait](http://neutrogena.imgix.net/articles/history/img-1.jpg?w=400&h=400&fit=crop&fp-x=.44)
![Clear liquid bar Neutrogena soap](http://neutrogena.imgix.net/articles/history/img-2.jpg?w=600&h=400&fit=crop&fp-x=.50)
1954
Stolaroff discovered a patented, clear liquid soap formula that easily rinsed off skin and arranged to import the Neutrogena® product to department stores and drug stores, beginning his mission to make science-backed skin care accessible for all.
More +![Liquid and bar Neutrogena soap](http://neutrogena.imgix.net/articles/history/img-3.jpg?w=500&h=400&fit=crop&fp-x=.70)
![Neutrogena liquid bar soap splashing in water](http://neutrogena.imgix.net/articles/history/img-4.jpg?w=600&h=400&fit=crop&fp-x=.20)
1967 – 1973
Lloyd Cotsen began promoting the benefits of Neutrogena® soap to the medical profession, cementing a strong relationship with the dermatology community. By 1973, research efforts were expanded to create more safe and premium-quality skin care products.
More +1980
Neutrogena® entered the hair care market, attracting a new wave of health-forward beauty customers.
More +![Neutrogena solid shampoo from the 1980s](http://neutrogena.imgix.net/articles/history/img-5.jpg?w=550&h=400&fit=crop&fp-x=.50)
![The first Neutrogena oil free moisturizers with SPF](http://neutrogena.imgix.net/articles/history/img-6.jpg?w=500&h=450&fit=crop&fp-x=.60)
1983
We introduced Oil-Free Moisturizer – the first moisturizer with SPF – paving the way for skin care that combines hydration and sun protection.
More +2006 – 2011
Through the years, Neutrogena® launched new products to allow even more affordable access to high-quality skin care. HELIOPLEX® Technology, Hydro Boost and Rapid Wrinkle Repair® have since become a staple in any routine.
More +![Neutrogena ultra sheer spf and hydroboost and rapid wrinkle repair lines](http://neutrogena.imgix.net/articles/history/img-7.jpg?w=600&h=450&fit=crop&fp-x=.60)
![Woman using skin360 app to assess skin type](http://neutrogena.imgix.net/articles/history/img-8.jpg?w=600)
2018
Neutrogena Skin360® created access to personalized skin care for all skin types – the first revolutionary technology of its kind.
More +NOW & IN THE FUTURE
We will keep fighting to break down barriers until we achieve skin health for all. This mission means providing access to skin health expertise, education and products designed for everyone’s needs.
More +![Six people smiling for a selfie](http://neutrogena.imgix.net/articles/history/img-9.jpg?w=600)
WHAT’S NEXT FOR NEUTROGENA®
Our dedication to developing safe, healthy skin care has evolved into a passion for making our products safe and healthy for the planet. This commitment to sustainability starts with advancing our standards for ingredients, packaging, sourcing and social responsibility.
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